Why Sample U

Sample U is the best way to conduct nationwide research and build brand loyalty among Trysumers

The concept of Tryvertising is not new. Everyone can relate to receiving free product samples in stores and by mail. Companies know that giving small amounts of products to consumers for free is an effective way to build customer loyalty. You try, therefore, you buy.

The concept of Tryvertising has evolved into a powerful marketing force through the creation of Sample U – a market research laboratory that rewards consumers (called Trysumers) with free product samples in exchange for giving feedback about the products they try. They are then prompted to promote your products through their online social networks.

Product brands benefit from fast and inexpensive Trysumer feedback about their products including usability, features, price and suggestions. Trysumers can also evaluate your marketing and advertising campaigns – validating your work before you spend media dollars.

• Brand Managers: Let the marketplace help shape your branding decisions. Understand what consumers value and what earns their loyalty.
• Product Managers: Get feedback on features, price, usability and how consumers compare your product to your competitors.
• Marketing Managers: Test your messaging, creatives and advertising campaigns on people in your specific target market.
• Advertising Agencies: Get fast responses on which creatives resonate with consumers in your target market. Test print, radio, television and online campaigns before you present to your clients.
• Product Designers: Have consumers evaluate your designs before you spend money prototyping. Test usability, shapes, colors and features.

Talk to a Sample U agent now about placing your products in the hands of Trysumers.

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