Intensive Trysumer research customized for you

TryLabs are large dedicated spaces within TryStores that deliver a more intensive consumer interaction with your products, guided by a  Sample U facilitator. TryLabs enable you to customize this interactive experience as you wish. You can include many products including competitive products and set up a retail environment to create a real shopping experience. Trysumers spend quality time evaluating and comparing products, features, price and value which gives you the feedback you need to make smart product and marketing decisions.

TryLabs enable you to view video of Trysumer behavior, discussion and product interaction. You can specify certain demographic requirements for the Trysumers invited to enter your TryLab to ensure you get feedback only from your target market. It’s like focus groups without the high cost and annoying group dynamics that ruin pure research results.

Example TryLab Applications:

1. Set up a dedicated retail shelf with your product next to other competitive products. You learn which products attract Trysumers, why, and how you compare to your competition.

2. Trysumers are given Sample U Cash (mock money) and given the ability to select the products they will purchase. They pay for these products and explain their buying decisions in the survey. By including competitive products, you witness real consumer purchasing behavior in action.

TryLabs are Perfect For:

TryLabs Are Better Than Focus Groups
Traditional focus group research becomes tainted when group dynamics take over. Leaders emerge and sway the opinions of the rest of the group. But that’s not how people shop. You don’t sit around in a group and discuss which product to buy. TryLabs retain the one-to-one shopping experience and delivers pure research results – unattainable by old-school focus groups. Focus groups are out. Tryvertising is in!

“…[through Sample U] we learn what works, what doesn’t work, how we make something better, and what do we do next.”

Bob Warrington, Senior Research Manager
Intuit

Call to arrange for Sample U to set up a TryLab for your products.

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